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Social Syndication – Leveraging Tribes and Human Psychology to Build Your Online Business
Our decision making process places a high degree of relevance and trust in the knowledge, opinions and feedback from those we consider to be our "social peers". It is fundamental to our survival strategy - our reliance on social validation dominates even our most trivial decisions. It is why word of mouth has always been the most effective form of advertising. Leveraging Social Media through Tribes is the latest strategy to leverage social validation.
Continue reading...Generating Valuable Traffic: When It Comes To Keywords, More Is Not Always Better
9. February 2010
As search engines have evolved, marketers have had to adapt their tactics to remain effective. The currents are changing again, as we can respond by thinking differently about how we identify and utilize keywords.
Continue reading...Targeting Industry Prospects with Keyword Specific Campaigns
6. February 2010
In network marketing and direct sales, many of your best prospects are individuals researching opportunities in the industry. There are numerous reasons why you may choose to target them, but these are not as important as how to do it appropriately.
Continue reading...How To Create A Marketing Plan That Works
2. February 2010
Your marketing is only going to be successful when you set specific goals, segment your market appropriately, use effective messaging, and create a compelling offer. Experiment with different media to get your message across and deliver a winning marketing campaign.
Continue reading...Why Search Engines Exist: What They Do & How They Do it
28. January 2010
If you wish to market anything online, you will need to figure out how to let people find your online presence. That generally happens when a prospect conducts a search. This is the first in a series of articles designed to help marketers master the various forms of search marketing. In order to effectively use any tool, you first need to understand how it works. So this first article will explain the foundation on which search marketing is built - the search engines, why they exist and how they function.
Continue reading...Got Social Media?
27. January 2010
ShareUnless you’ve been living in a cave, you are aware by now that social media is no longer a fad, but a tactic. What may have been a novelty for a while has now evolved into one of the most effective, and also most challenging, methods to market your business and brand yourself online. What [...]
Continue reading...Leverage Your Split Personality to Improve Your Blog Traffic and Keep In Tune With Your Tribe
29. October 2009
ShareOnce you decide to use blogging as a tool for personal branding, social media or business promotion, the process can drive you to a severely split personality. On the one hand, our primary audience is made up of people, and people like to read actual prose. They like to read words and see visions in their [...]
Continue reading...Beware Shiny Objects; To Market Successfully, Rely on Consistency and Discipline Instead
27. October 2009
ShareHow long has it been since you’ve been able to work for more than three days without hearing about some great new tool, system, or technique that will instantly help you take your marketing efforts and sales results to the next level? My guess is you can actually count the time in hours rather than [...]
Continue reading...Using WordPress.org to Create Your Blog or Business Website
8. October 2009
ShareIf you have previously had a website, I bet you have said, or at least thought, one or all of these things: “#@&%!!, I just crashed my website!” “My developer can do that, but it’s going to cost an arm & a leg” “Wasted 3 hours! What happened to my updates??” These are all pretty common, recurring themes, and [...]
Continue reading...Would You Juggle a Chainsaw?
16. September 2009
ShareI love using my chainsaw. Playing Monty Python’s “Lumberjack Song” in my head, it’s fun work to go out back and clean up dead brush and timber. The work is satisfying and creates immediate, noticeable results. However, if you don’t know how to use a chainsaw, it’s a recipe for disaster. You are most likely [...]
Continue reading..."Discover How To Set Your Kids Up For Life"
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8. March 2010
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