Chip Wilson's Blog

Social Syndication – Leveraging Tribes and Human Psychology to Build Your Online Business

Our decision making process places a high degree of relevance and trust in the knowledge, opinions and feedback from those we consider to be our "social peers". It is fundamental to our survival strategy - our reliance on social validation dominates even our most trivial decisions. It is why word of mouth has always been the most effective form of advertising. Leveraging Social Media through Tribes is the latest strategy to leverage social validation.

Continue reading...

Got Social Media?

ShareUnless you’ve been living in a cave, you are aware by now that social media is no longer a fad, but a tactic. What may have been a novelty for a while has now evolved into one of the most effective, and also most challenging, methods to market your business and brand yourself online. What [...]

Continue reading...

Would You Juggle a Chainsaw?

ShareI love using my chainsaw.  Playing Monty Python’s “Lumberjack Song” in my head, it’s fun work to go out back and clean up dead brush and timber.  The work is satisfying and creates immediate, noticeable results.  However, if you don’t know how to use a chainsaw, it’s a recipe for disaster.  You are most likely [...]

Continue reading...