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	<title>Chip Wilson&#039;s Blog &#187; Entrepreneurship &#8211; Offense</title>
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	<description>Building Your Game Plan For A Winning Personal Economy</description>
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		<title>Using Search to Optimize Your Online Marketing Strategy &#8211; A Key to Your Online Business Success</title>
		<link>http://chipwilsonsblog.com/business-and-entrepreneurship/online-marketing-topics/using-search-to-optimize-your-online-marketing-strategy-a-key-to-your-online-business-success/</link>
		<comments>http://chipwilsonsblog.com/business-and-entrepreneurship/online-marketing-topics/using-search-to-optimize-your-online-marketing-strategy-a-key-to-your-online-business-success/#comments</comments>
		<pubDate>Wed, 17 Mar 2010 02:48:59 +0000</pubDate>
		<dc:creator>Chip Wilson</dc:creator>
				<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[internet marketing]]></category>
		<category><![CDATA[Keywords]]></category>
		<category><![CDATA[marketing strategy]]></category>
		<category><![CDATA[search engines]]></category>
		<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://chipwilsonsblog.com/?p=826</guid>
		<description><![CDATA[Effective search marketing ensures that you will get your information in front of the right audience, but it is only one piece of a successful marketing strategy.  Once you bring visitors to your site, your content must be valuable, your messages congruent, and your call to action clear.]]></description>
		<wfw:commentRss>http://chipwilsonsblog.com/business-and-entrepreneurship/online-marketing-topics/using-search-to-optimize-your-online-marketing-strategy-a-key-to-your-online-business-success/feed/</wfw:commentRss>
		<slash:comments>8</slash:comments>
		</item>
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		<title>Social Syndication &#8211; Leveraging Tribes and Human Psychology to Build Your Online Business</title>
		<link>http://chipwilsonsblog.com/business-and-entrepreneurship/basic-business-topics/social-media-basics/social-syndication-leveraging-tribes-and-human-psychology-to-build-your-online-business/</link>
		<comments>http://chipwilsonsblog.com/business-and-entrepreneurship/basic-business-topics/social-media-basics/social-syndication-leveraging-tribes-and-human-psychology-to-build-your-online-business/#comments</comments>
		<pubDate>Mon, 08 Mar 2010 05:12:57 +0000</pubDate>
		<dc:creator>Chip Wilson</dc:creator>
				<category><![CDATA[Social Media Basics]]></category>
		<category><![CDATA[entrepreneurship]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[internet marketing]]></category>
		<category><![CDATA[online marketing]]></category>
		<category><![CDATA[search engines]]></category>
		<category><![CDATA[Social Bookmarking]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[tribe]]></category>
		<category><![CDATA[tribe syndication]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[YouTube]]></category>

		<guid isPermaLink="false">http://chipwilsonsblog.com/?p=853</guid>
		<description><![CDATA[Our decision making process places a high degree of relevance and trust in the knowledge, opinions and feedback from those we consider to be our "social peers". It is fundamental to our survival strategy - our reliance on social validation dominates even our most trivial decisions. It is why word of mouth has always been the most effective form of advertising.  Leveraging Social Media through Tribes is the latest strategy to leverage social validation.]]></description>
		<wfw:commentRss>http://chipwilsonsblog.com/business-and-entrepreneurship/basic-business-topics/social-media-basics/social-syndication-leveraging-tribes-and-human-psychology-to-build-your-online-business/feed/</wfw:commentRss>
		<slash:comments>8</slash:comments>
		</item>
		<item>
		<title>Generating Valuable Traffic: When It Comes To Keywords, More Is Not Always Better</title>
		<link>http://chipwilsonsblog.com/business-and-entrepreneurship/online-marketing-topics/online-marketing-keywords/keywords-more-is-not-always-better/</link>
		<comments>http://chipwilsonsblog.com/business-and-entrepreneurship/online-marketing-topics/online-marketing-keywords/keywords-more-is-not-always-better/#comments</comments>
		<pubDate>Tue, 09 Feb 2010 16:59:57 +0000</pubDate>
		<dc:creator>Chip Wilson</dc:creator>
				<category><![CDATA[Keywords]]></category>
		<category><![CDATA[internet marketing]]></category>
		<category><![CDATA[marketing strategy]]></category>
		<category><![CDATA[online marketing]]></category>
		<category><![CDATA[search engines]]></category>
		<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://chipwilsonsblog.com/?p=722</guid>
		<description><![CDATA[As search engines have evolved, marketers have had to adapt their tactics to remain effective.  The currents are changing again, as we can respond by thinking differently about how we identify and utilize keywords. ]]></description>
		<wfw:commentRss>http://chipwilsonsblog.com/business-and-entrepreneurship/online-marketing-topics/online-marketing-keywords/keywords-more-is-not-always-better/feed/</wfw:commentRss>
		<slash:comments>13</slash:comments>
		</item>
		<item>
		<title>Targeting Industry Prospects with Keyword Specific Campaigns</title>
		<link>http://chipwilsonsblog.com/business-and-entrepreneurship/online-marketing-topics/targeting-industry-prospects-with-specific-keyword-campaigns/</link>
		<comments>http://chipwilsonsblog.com/business-and-entrepreneurship/online-marketing-topics/targeting-industry-prospects-with-specific-keyword-campaigns/#comments</comments>
		<pubDate>Sat, 06 Feb 2010 22:29:46 +0000</pubDate>
		<dc:creator>Chip Wilson</dc:creator>
				<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[cross recruiting]]></category>
		<category><![CDATA[ethical marketing]]></category>
		<category><![CDATA[marketing plan]]></category>
		<category><![CDATA[marketing strategy]]></category>

		<guid isPermaLink="false">http://chipwilsonsblog.com/?p=623</guid>
		<description><![CDATA[In network marketing and direct sales, many of your best prospects are individuals researching opportunities in the industry.  There are numerous reasons why you may choose to target them, but these are not as important as how to do it appropriately.]]></description>
		<wfw:commentRss>http://chipwilsonsblog.com/business-and-entrepreneurship/online-marketing-topics/targeting-industry-prospects-with-specific-keyword-campaigns/feed/</wfw:commentRss>
		<slash:comments>8</slash:comments>
		</item>
		<item>
		<title>How To Create A Marketing Plan That Works</title>
		<link>http://chipwilsonsblog.com/business-and-entrepreneurship/online-marketing-topics/how-to-create-a-marketing-plan-that-works/</link>
		<comments>http://chipwilsonsblog.com/business-and-entrepreneurship/online-marketing-topics/how-to-create-a-marketing-plan-that-works/#comments</comments>
		<pubDate>Tue, 02 Feb 2010 12:00:25 +0000</pubDate>
		<dc:creator>Chip Wilson</dc:creator>
				<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[campaigns]]></category>
		<category><![CDATA[internet marketing]]></category>
		<category><![CDATA[marketing plan]]></category>
		<category><![CDATA[online marketing]]></category>

		<guid isPermaLink="false">http://chipwilsonsblog.com/?p=465</guid>
		<description><![CDATA[Your marketing is only going to be successful when you set specific goals, segment your market appropriately, use effective messaging, and create a compelling offer. Experiment with different media to get your message across and deliver a winning marketing campaign.]]></description>
		<wfw:commentRss>http://chipwilsonsblog.com/business-and-entrepreneurship/online-marketing-topics/how-to-create-a-marketing-plan-that-works/feed/</wfw:commentRss>
		<slash:comments>7</slash:comments>
		</item>
		<item>
		<title>Why Search Engines Exist: What They Do &amp; How They Do it</title>
		<link>http://chipwilsonsblog.com/business-and-entrepreneurship/online-marketing-topics/search-marketing/why-search-engines-exist-what-they-do-how-they-do-it/</link>
		<comments>http://chipwilsonsblog.com/business-and-entrepreneurship/online-marketing-topics/search-marketing/why-search-engines-exist-what-they-do-how-they-do-it/#comments</comments>
		<pubDate>Thu, 28 Jan 2010 18:53:53 +0000</pubDate>
		<dc:creator>Chip Wilson</dc:creator>
				<category><![CDATA[Search Marketing]]></category>
		<category><![CDATA[how to increase web traffic]]></category>
		<category><![CDATA[online marketing]]></category>
		<category><![CDATA[PPC]]></category>
		<category><![CDATA[search engine marketing]]></category>
		<category><![CDATA[search engine optimization]]></category>
		<category><![CDATA[search engines]]></category>
		<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://chipwilsonsblog.com/?p=577</guid>
		<description><![CDATA[If you wish to market anything online, you will need to figure out how to let people find your online presence.  That generally happens when a prospect conducts a search.  This is the first in a series of articles designed to help marketers master the various forms of search marketing.  In order to effectively use any tool, you first need to understand how it works.  So this first article will explain the foundation on which search marketing is built - the search engines, why they exist and how they function.]]></description>
		<wfw:commentRss>http://chipwilsonsblog.com/business-and-entrepreneurship/online-marketing-topics/search-marketing/why-search-engines-exist-what-they-do-how-they-do-it/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Got Social Media?</title>
		<link>http://chipwilsonsblog.com/business-and-entrepreneurship/basic-business-topics/social-media-basics/got-social-media/</link>
		<comments>http://chipwilsonsblog.com/business-and-entrepreneurship/basic-business-topics/social-media-basics/got-social-media/#comments</comments>
		<pubDate>Wed, 27 Jan 2010 02:56:19 +0000</pubDate>
		<dc:creator>Chip Wilson</dc:creator>
				<category><![CDATA[Social Media Basics]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[YouTube]]></category>

		<guid isPermaLink="false">http://chipwilsonsblog.com/?p=562</guid>
		<description><![CDATA[
			
				
			
		
Unless you’ve been living in a cave, you are aware by now that social media is no longer a fad, but a tactic. What may have been a novelty for a while has now evolved into one of the most effective, and also most challenging, methods to market your business and brand yourself online.
 What [...]]]></description>
		<wfw:commentRss>http://chipwilsonsblog.com/business-and-entrepreneurship/basic-business-topics/social-media-basics/got-social-media/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Leverage Your Split Personality to Improve Your Blog Traffic and Keep In Tune With Your Tribe</title>
		<link>http://chipwilsonsblog.com/business-and-entrepreneurship/basic-business-topics/blogging/leverage-your-split-personality-to-improve-your-blog-traffic-and-keep-in-tune-with-your-tribe/</link>
		<comments>http://chipwilsonsblog.com/business-and-entrepreneurship/basic-business-topics/blogging/leverage-your-split-personality-to-improve-your-blog-traffic-and-keep-in-tune-with-your-tribe/#comments</comments>
		<pubDate>Thu, 29 Oct 2009 04:55:31 +0000</pubDate>
		<dc:creator>Chip Wilson</dc:creator>
				<category><![CDATA[Blogging]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[tribe]]></category>
		<category><![CDATA[Wordpress]]></category>

		<guid isPermaLink="false">http://chipwilsonsblog.com/?p=407</guid>
		<description><![CDATA[
			
				
			
		
Once you decide to use blogging as a tool for personal branding, social media or business promotion, the process can drive you to a severely split personality.
On the one hand, our primary audience is made up of people, and people like to read actual prose.  They like to read words and see visions in their [...]]]></description>
		<wfw:commentRss>http://chipwilsonsblog.com/business-and-entrepreneurship/basic-business-topics/blogging/leverage-your-split-personality-to-improve-your-blog-traffic-and-keep-in-tune-with-your-tribe/feed/</wfw:commentRss>
		<slash:comments>8</slash:comments>
		</item>
		<item>
		<title>Beware Shiny Objects; To Market Successfully, Rely on Consistency and Discipline Instead</title>
		<link>http://chipwilsonsblog.com/business-and-entrepreneurship/online-marketing-topics/beware-shiny-objects/</link>
		<comments>http://chipwilsonsblog.com/business-and-entrepreneurship/online-marketing-topics/beware-shiny-objects/#comments</comments>
		<pubDate>Tue, 27 Oct 2009 16:35:00 +0000</pubDate>
		<dc:creator>Chip Wilson</dc:creator>
				<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Blogging]]></category>
		<category><![CDATA[entrepreneurship]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[marketing strategy]]></category>
		<category><![CDATA[online entrepreneur]]></category>
		<category><![CDATA[online marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[YouTube]]></category>

		<guid isPermaLink="false">http://chipwilsonsblog.com/?p=317</guid>
		<description><![CDATA[
			
				
			
		
How long has it been since you’ve been able to work for more than three days without hearing about some great new tool, system, or technique that will instantly help you take your marketing efforts and sales results to the next level?  My guess is you can actually count the time in hours rather than [...]]]></description>
		<wfw:commentRss>http://chipwilsonsblog.com/business-and-entrepreneurship/online-marketing-topics/beware-shiny-objects/feed/</wfw:commentRss>
		<slash:comments>7</slash:comments>
		</item>
		<item>
		<title>Using WordPress.org to Create Your Blog or Business Website</title>
		<link>http://chipwilsonsblog.com/business-and-entrepreneurship/basic-business-topics/wordpress/using-wordpress-for-yoursite/</link>
		<comments>http://chipwilsonsblog.com/business-and-entrepreneurship/basic-business-topics/wordpress/using-wordpress-for-yoursite/#comments</comments>
		<pubDate>Thu, 08 Oct 2009 05:24:29 +0000</pubDate>
		<dc:creator>Chip Wilson</dc:creator>
				<category><![CDATA[Wordpress]]></category>
		<category><![CDATA[Blogging]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[You Inc]]></category>

		<guid isPermaLink="false">http://chipwilsonsblog.com/?p=266</guid>
		<description><![CDATA[
			
				
			
		
If you have previously had a website, I bet you have said, or at least thought, one or all of these things:
“#@&#38;%!!, I just crashed my website!”
“My developer can do that, but it’s going to cost an arm &#38; a leg”
&#8220;Wasted 3 hours!  What happened to my updates??&#8221;
These are all pretty common, recurring themes, and [...]]]></description>
		<wfw:commentRss>http://chipwilsonsblog.com/business-and-entrepreneurship/basic-business-topics/wordpress/using-wordpress-for-yoursite/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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