Chip Wilson's Blog

Social Syndication – Leveraging Tribes and Human Psychology to Build Your Online Business

Our decision making process places a high degree of relevance and trust in the knowledge, opinions and feedback from those we consider to be our "social peers". It is fundamental to our survival strategy - our reliance on social validation dominates even our most trivial decisions. It is why word of mouth has always been the most effective form of advertising. Leveraging Social Media through Tribes is the latest strategy to leverage social validation.

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Got Social Media?

Share Unless you’ve been living in a cave, you are aware by now that social media is no longer a fad, but a tactic. What may have been a novelty for a while has now evolved into one of the most effective, and also most challenging, methods to market your business and brand yourself online. What [...]

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Beware Shiny Objects; To Market Successfully, Rely on Consistency and Discipline Instead

Share How long has it been since you’ve been able to work for more than three days without hearing about some great new tool, system, or technique that will instantly help you take your marketing efforts and sales results to the next level?  My guess is you can actually count the time in hours rather than [...]

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Would You Juggle a Chainsaw?

Share I love using my chainsaw.  Playing Monty Python’s “Lumberjack Song” in my head, it’s fun work to go out back and clean up dead brush and timber.  The work is satisfying and creates immediate, noticeable results.  However, if you don’t know how to use a chainsaw, it’s a recipe for disaster.  You are most likely [...]

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