Chip Wilson's Blog

Using Search to Optimize Your Online Marketing Strategy – A Key to Your Online Business Success

Effective search marketing ensures that you will get your information in front of the right audience, but it is only one piece of a successful marketing strategy. Once you bring visitors to your site, your content must be valuable, your messages congruent, and your call to action clear.

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Social Syndication – Leveraging Tribes and Human Psychology to Build Your Online Business

Our decision making process places a high degree of relevance and trust in the knowledge, opinions and feedback from those we consider to be our "social peers". It is fundamental to our survival strategy - our reliance on social validation dominates even our most trivial decisions. It is why word of mouth has always been the most effective form of advertising. Leveraging Social Media through Tribes is the latest strategy to leverage social validation.

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Generating Valuable Traffic: When It Comes To Keywords, More Is Not Always Better

As search engines have evolved, marketers have had to adapt their tactics to remain effective. The currents are changing again, as we can respond by thinking differently about how we identify and utilize keywords.

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How To Create A Marketing Plan That Works

Your marketing is only going to be successful when you set specific goals, segment your market appropriately, use effective messaging, and create a compelling offer. Experiment with different media to get your message across and deliver a winning marketing campaign.

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