Our decision making process places a high degree of relevance and trust in the knowledge, opinions and feedback from those we consider to be our "social peers". It is fundamental to our survival strategy - our reliance on social validation dominates even our most trivial decisions. It is why word of mouth has always been the most effective form of advertising. Leveraging Social Media through Tribes is the latest strategy to leverage social validation. Read more »
Generating Valuable Traffic: When It Comes To Keywords, More Is Not Always Better
As search engines have evolved, marketers have had to adapt their tactics to remain effective. The currents are changing again, as we can respond by thinking differently about how we identify and utilize keywords. Read more »
How To Create A Marketing Plan That Works
Your marketing is only going to be successful when you set specific goals, segment your market appropriately, use effective messaging, and create a compelling offer. Experiment with different media to get your message across and deliver a winning marketing campaign. Read more »
Why Search Engines Exist: What They Do & How They Do it
If you wish to market anything online, you will need to figure out how to let people find your online presence. That generally happens when a prospect conducts a search. This is the first in a series of articles designed to help marketers master the various forms of search marketing. In order to effectively use any tool, you first need to understand how it works. So this first article will explain the foundation on which search marketing is built - the search engines, why they exist and how they function. Read more »
