Effective search marketing ensures that you will get your information in front of the right audience, but it is only one piece of a successful marketing strategy. Once you bring visitors to your site, your content must be valuable, your messages congruent, and your call to action clear. Read more »
Generating Valuable Traffic: When It Comes To Keywords, More Is Not Always Better
As search engines have evolved, marketers have had to adapt their tactics to remain effective. The currents are changing again, as we can respond by thinking differently about how we identify and utilize keywords. Read more »
Why Search Engines Exist: What They Do & How They Do it
If you wish to market anything online, you will need to figure out how to let people find your online presence. That generally happens when a prospect conducts a search. This is the first in a series of articles designed to help marketers master the various forms of search marketing. In order to effectively use any tool, you first need to understand how it works. So this first article will explain the foundation on which search marketing is built - the search engines, why they exist and how they function. Read more »
