Our decision making process places a high degree of relevance and trust in the knowledge, opinions and feedback from those we consider to be our "social peers". It is fundamental to our survival strategy - our reliance on social validation dominates even our most trivial decisions. It is why word of mouth has always been the most effective form of advertising. Leveraging Social Media through Tribes is the latest strategy to leverage social validation. Read more »
Leverage Your Split Personality to Improve Your Blog Traffic and Keep In Tune With Your Tribe
Once you decide to use blogging as a tool for personal branding, social media or business promotion, the process can drive you to a severely split personality. On the one hand, our primary audience is made up of people, and people like to read actual prose. They like to read words and see visions in [...] Read more »
